My father used to make up stories for me and my 3 sisters. Later, he would tell those stories to my children and now I tell them to my grandchildren. He would spin tales of a tiny creature who would fly around on a bee protecting the forest with his loud booming voice. The Trugalug could fly right near a logger's ear and trick him into believing a giant stood right behind him, ready to squash him if he didn't leave his tree alone. We chose to name our store after the Trugalug because like the little fellow with a big voice, you will experience a big taste with every little bite of our chocolate.